There is at least one great success story of a company finding global markets by the new age version of word of mouth: “Marketing Blogs”.
The wine company Stormhoek relies on blogging as its primary marketing channel. It is well networked and linked in blogosphere and has great endorsements as a result. Hard to sample the product remotely, but I already concur with one of their many promotional cartoons on their blog…
Technorati Tags: blog marketing, business models, entrepreneurs, stormhoek, success
I’m looking forward to tasting Stormhoek at the Enterprise Irregulars’ pre-Office20Con dinner