First there was The Secret that created a massive worldwide following in the area of success / destiny mashup. What used to be a series of isolated personal development movements can now be aggregated into a single offering for a much greater impact. It is happening on YouTube (who thought running into fences can be a national pastime by now?) and it is happening across all content types. The interesting thing is the massive co-authoring of these ideas (The Secret had dozens of virtual contributors) is becoming similar to the open source movement. So here comes yet another idea - Simple.ology that already has more online spinoffs than its Amazon sales would indicate. This time it is the linkage between personal improvement, Getting Things Done and wealth creation that brings three evergreen bestselling topics together.
The value proposition of the story is attractive: Most people have great ideas but how do you actually follow up and deliver on your dreams and do it half the time… The online community has been very active on this ever since it came out in a book form. The book is great read despite the usual skepticism that creeps in when you are reminded of things. More than once. Persistently. We all know the basics:
- Set goals you are passionate about
- Take action every day towards them
- Always do what you say you'll do
Maybe Simple.ology can motivate us to do more of what we know we should do.
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